Core Concepts blog
Practical guides on choosing, customising and launching a website template, and on website design for architects, hotels, law firms, fintech, studios and more.
- Fashion e-commerce website design: what makes a clothing store easy to buy from (6 October 2026): What an online clothing store needs to sell: clear product pictures, honest sizing, fast filters, a bag that never gets in the way, and fewer reasons to return.
- Architecture firm website design: what the best studio sites get right (6 October 2026): What an architecture studio website needs: large project imagery, a clear project index, a point of view, and a calm structure that lets the work lead.
- How to choose a website template (and avoid the ones you will regret) (5 October 2026): Seven checks to run before you buy a website template: the live demo, mobile, speed, how you edit it, what it is built with, the licence and the support.
- Boutique hotel website design: how to win the direct booking (3 October 2026): How a boutique hotel website turns visitors into direct bookings: atmosphere first, rooms with prices, a booking bar that stays in reach, and practical arrival details.
- Website template or custom website: which one do you actually need? (2 October 2026): An honest comparison of buying a website template and commissioning a custom site: cost, time, flexibility and when each one is the right call.
- Law firm website design: looking established without looking dated (30 September 2026): What a modern law firm website needs: clear practice areas, real partners, a careful tone, an easy consultation request and the regulatory details clients expect.
- Next.js template or WordPress theme: an honest comparison (29 September 2026): How a Next.js website template differs from a WordPress theme in speed, editing, hosting, security and upkeep, and which one fits your situation.
- Fintech and SaaS landing page design: showing a product you cannot photograph (27 September 2026): How to design a fintech or SaaS landing page: a clear value line, the product shown in motion, proof in numbers, a developer section and a single call to action.
- How to launch a Next.js website template, step by step (26 September 2026): From a downloaded zip to a live website: installing, editing the content, building, and publishing a Next.js template to Vercel, Netlify or any web host.
- Construction company website design: what clients look for before they call (24 September 2026): What a construction company website needs to win tenders and enquiries: clear services, completed projects with figures, programme, safety record and a way to get a ballpark cost.
- How to customise a website template so it does not look like a template (22 September 2026): Five changes that make a website template look like your own brand: copy, typeface, colour, photography and what you remove.
- Yoga and pilates studio website design: from first visit to first class (21 September 2026): What a yoga or pilates studio website needs: help choosing a class, a timetable that is easy to read, clear pricing, the teachers and practical first-visit details.
- Website animation that does not slow your site down (18 September 2026): How to use scroll animation and motion on a website without hurting load speed, Core Web Vitals or accessibility.
- App landing page design: turning a visit into a download (17 September 2026): How to design a landing page for a mobile app: show the app in use, explain the benefit quickly, prove it with ratings and make the store buttons impossible to miss.
- What to put on a homepage: the sections that earn their place (15 September 2026): A practical order for homepage sections, from the first screen to the footer, and what each one needs to do for a small business website.
- Car detailing website design: showing a finish people can almost touch (14 September 2026): What a car detailing or ceramic coating website needs: visible results, services explained simply, an instant quote, the process and an easy way to book.
- Asset management website design: credibility at first glance (11 September 2026): What an asset manager or investment firm website needs: a clear philosophy, the firm in numbers, separate routes for each audience, investor relations and careful compliance.